The goal of the following information is to help you spark interest in what you are ‘advertising.’ Specifically, this document details how to compose engaging content for various mediums.
Lifepoint Information Flow (for insiders)
The “Information Flow” at Lifepoint is that, when possible, content in the Listening Guide and E-news should be identical. As these mediums are usually a first touch point of information (since we put this info in front of people), this content should be brief and provide only essential information to capture interest. The next points in the information flow is the app and website. App information is in transition of becoming more visited/valuable than web information, however at Lifepoint our app information is often synonymous with calendar information so providing links to the website is completely acceptable. People still expect app information to be quick and concise and understand that web info could be more thorough.
Website information at Lifepoint is the final destination of information to answer all questions, find any information, download all forms, etc…Concise text is still appreciated, but that should never come at the expense of providing thorough information. In this medium, layout plays an especially important role.
Below are some more specifics/guidelines on how to communicate in each medium.