The color palette includes a light blue and dark blue theme with supporting tones. Color matching standard Pantone references, CMYK, RGB & HEX codes are included to ensure accuracy when reproducing the palette.
Our Primary Palette consists of the corporate colors we use for logo, text and headers.
The Secondary Palette exists only to be used as a compliment to the primary palette. The secondary palette is reserved for part b or volume 2. For example, the secondary palette would be used on Catalog B that sits next to Catalog A on the same shelf.
*Important: Every device will render these colors differently on screens depending on monitor settings (brightness, contrast, warmth, etc.). It is extremely important to use color codes when creating print or digital elements for Lifepoint to try to maintain color accuracy/consistency.
! NOTE ON PAINT COLORS:
For consistency, we have selected Sherwin Williams paint colors that most closely match our brand’s pantone color values. Please see the notes in the SPACES section about selecting colors for rooms, selecting finishes for our paints, and for where to purchase paint for our environments.
As Lifepoint is a young church and is constantly operating in rental venues, its is possible that what works for permanent (or long term) venues may not work for rental spaces. However, all campuses/venues of Lifepoint should strive to be “franchised” in the sense that if someone is in one of Lifepoint’s venues it is recognized as such.
Each campus/venue should follow the same color scheme, look, feel and aesthetic.
Lifepoint values custom artwork/decoration and discourages the use of stock or template artwork or purchasing something that could be seen at other places.
NOTES ON PAINT
We have provided Pantone Values and Sherwin Williams paint colors for consistency across our church. All paint should be purchased through Sherwin Williams. See color values in the color section of this style guide.
While most of the paint colors we have selected are Sherwin Williams paints, our main brand color, “dark blue”, is a BEHR paint, ALSO PURCHASED through Sherwin Williams.
SELECTING PAINT COLORS
Care should be taken when selecting paint colors to be used in our spaces, so that we carry Lifepoint’s brand and aesthetic well across different mediums, walls, and environments.
- We shouldn’t be using all of the colors in one room.
- Less is more in regard to the number of colors used in one space.
- Certain colors have been reserved for specific children’s and Students’ areas.
- We do not use our light grey color for most painted-environment applications.
SELECTING PAINT FINISHES
When selecting a finish for paint, keep in mind that this greatly affects the feel of the room and how light interacts with the painted surfaces.
- For all colors in our spaces EXCEPT for stage paint, we use SATIN finish.
- For stage paint, we always use the flattest, most matte paint available (No gloss).
Over the years Lifepoint has adopted specific language. Making our language as consistent as our look, we portray consistency in intentionality and culture.
While this will always evolve, please make every effort to use this language when speaking at or on behalf of Lifepoint
- USE THIS
- Listening Guide
- Lewis Center Campus
- DON’T USE THIS
- Foyer / Narthex / Vestibule
- Sanctuary / Worship Center
- Main Campus, Mothership, Headquarters, First Campus, etc…
As a multi-site church, it is also important that we speak carefully about our many sites. We should each memorize, “We are one church in [number] locations.” Here are some language guidelines regarding our multi-site strategy:
Us vs. Them:
It’s dangerous to start referring to the various campuses of our church as “them” because it sets up emotional walls and separates the team. We need to use “we, our, or us” as much as possible.
Avoid: “They broke some more gear this weekend.”
Better: “We continue to have gear breaking at our Xxxxx Campus.”
Avoid: “They had another record day in Mt. Vernon!”
Better: “We had another record day in Mt. Vernon!”
Location Specific Communication:
Inevitably, each campus will need to refer to itself when communicating to the public (written or printed). While referring to a specific campus or to the people of that campus, please refer to it as “Lifepoint Church”, as that is the context that people are in already. Referring to “Lifepoint – campus” creates further separation of our one church philosophy. Again, thinking with a franchise mentality helps. When you go to Wendys, you are going to Wendys; not Wendys – Lewis Center. These guidelines apply to both written and verbal communication.
In cases where we must distinguish the campus, the preferred way of describing a campus is:
“Lifepoint Church – Lewis Center Campus”
or in the case of a ministry name: “Lifepoint Kids – Delaware Campus”.
“Lifepoint Church” is preferable to “Lifepoint”.
“Lifepoint Church – Westerville Campus” is preferable to “Lifepoint Church – Westerville”.
An En dash (–) is used; not a hyphen (-) or Em Dash (—)
To insert an en dash on mac, [opt + “-“].
INCORRECT examples would be “Lifepoint Lewis Center”, “Lifepoint – DW”, “Lifepoint Kids – Lewis Ctr”, “Lifepoint – Mt Vernon Students”
Within Pre-Established Context
If we’re already speaking within the context of Lifepoint Church, it’s ok to refer to it as “Lifepoint”. i.e., pastor on stage can say “…Here at Lifepoint” and “Lifepoint gave ___ last year”.
The same is true in context where the name is already represented, i.e., an email coming from Lifepoint Church – Delaware (with Lifepoint Church – Delaware written as the sender) can say “…If you’re new to Lifepoint, we hope you’ll… ”
Bonus note: abbreviations for our campuses for internal (staff only) communication: Lewis Center = LC, Delaware = Del, Westerville = Wes
Share The Love:
As a written or oral communicator on behalf of Lifepoint you have a big influence in helping close the gap between campuses and nurturing the “one church in x locations goal. Give a shoutout from time to time. When making announcements, be sure to mention the baptism goal that the other campus just broke, or the new building opening, etc… let’s share our victories.